Brewing Community: How Apotheos Coffee and Apotheos FC Are Kicking It in DeKalb

In our latest DeKalb Talks Tourism podcast episode, we sat down with Anthony Catalano and Dale Hughes—two visionary leaders behind Apotheos Coffee and Apotheos FC, based right here in DeKalb. From the bold flavor of their coffee to the bold moves they’re making in the local soccer scene, their passion for community, culture, and connection is brewing something truly special.

From Bean to Brand: The Apotheos Journey

Anthony Catalano, founder of Apotheos Coffee, shared how their roastery has become more than just a place to get your morning fix. It’s a hub of craftsmanship, rooted in quality sourcing, sustainability, and local pride. Every bag of coffee tells a story—from the farms they work with to the neighbors they serve.

But what really sets Apotheos apart is how they’ve expanded beyond the bean. That’s where Apotheos FC comes in — a National Premier Soccer League (NPSL) team that’s putting DeKalb on the soccer map.

Where Coffee Meets Culture

Dale Hughes, co-founder of Apotheos FC, dove into the strategy behind connecting the coffee brand with the world’s most beloved sport. Their mission? To create a shared identity for the community through high-quality coffee and accessible, family-friendly soccer experiences.

Apotheos FC’s matches are more than just games—they’re community events where fans can grab a fresh-brewed cup, cheer on local talent, and feel part of something bigger. The synergy between the two brands isn’t just clever marketing—it’s a reflection of their commitment to building a local lifestyle brand rooted in DeKalb pride.

Why It Matters for DeKalb

This unique pairing of coffee and soccer is bringing new energy to the local tourism and small business landscape. It’s the kind of innovation and community-driven passion we love to spotlight at Discover DeKalb.

Whether you're a coffee connoisseur, a soccer fanatic, or someone looking for your next great outing in the county, Apotheos is serving something for everyone.

Apotheos Coffee: Grab a bag of their signature roast or swing by for a handcrafted cup.

Catch a Match: Check out the Apotheos FC schedule and cheer on DeKalb’s own.

Plan Your Visit: Discover more local gems like Apotheos at discoverdekalb.com