DeKalb Talks Tourism: Spotlight on Isabella Rusike, President of GBTA-Georgia

In the latest episode of DeKalb Talks Tourism, we had the pleasure of sitting down with Isabella Rusike, the President of GBTA-Georgia, for an insightful conversation on the role of business travel in shaping tourism. Isabella shared her journey to becoming a leader in the industry and how GBTA (Global Business Travel Association) impacts Georgia’s tourism landscape.

In the episode, Isabella discussed the importance of networking and education for tourism professionals, emphasizing how GBTA provides resources and platforms for professionals to stay connected and informed. As travel patterns continue to evolve post-pandemic, business travel remains a critical component of the tourism industry, bringing economic growth and opportunities to destinations like DeKalb.

We also explored the future of business travel, with Isabella highlighting sustainability trends, emerging travel technologies, and the increased focus on traveler wellbeing. The discussion offered valuable insights for both seasoned professionals and newcomers to the tourism and business travel industries.

Whether you're a corporate traveler, a tourism expert, or just curious about the business side of travel, this episode offers something for everyone. Catch the full episode on YouTube here, and don’t forget to subscribe to DeKalb Talks Tourism for more behind-the-scenes insights from industry leaders!