Leading Georgia Forward: Chris Clark Talks Tourism, Talent & Growth

In a dynamic new episode of DeKalb Talks Tourism, we sat down with Chris Clark, President and CEO of the Georgia Chamber of Commerce, to talk about the role of tourism in Georgia’s economic ecosystem and how communities like DeKalb can continue to grow and thrive in a rapidly changing world.

Chris brings decades of leadership and insight to the table—and this conversation is a must-watch for anyone interested in business development, policy, workforce trends, or the future of Georgia.

Tourism is Economic Development

Clark explains how tourism isn’t just about leisure—it’s a major driver of job creation, infrastructure investment, and long-term prosperity. From hotel stays to local shopping, the dollars spent by visitors ripple throughout our communities.

Workforce is the #1 Issue

As Georgia continues to grow, developing and retaining talent is top of mind. Clark stresses the importance of building stronger pipelines between schools, technical colleges, and high-demand industries—including hospitality and tourism.

Why It Matters for DeKalb County

DeKalb is in a unique position—home to global food, rich arts and culture, natural beauty, and major institutions. Clark’s insight reinforces the importance of telling our story, investing in future-ready infrastructure, and staying connected to the broader growth strategy for Georgia.

Whether it’s attracting new visitors or nurturing local businesses, Discover DeKalb is committed to keeping our community moving forward—and tourism plays a big role in that.