Media, Tourism, and the Future of DeKalb: A Conversation with Hilton Howell, CEO of Gray Television

In our latest episode of DeKalb Talks Tourism, we were thrilled to host Hilton Howell, CEO of Gray Television, a major player in the world of media and broadcasting. Hilton shared his insights into the media landscape, the impact of television on tourism, and his perspective on how the local community, especially DeKalb County, is positioning itself as a growing destination.
The Importance of Media in Tourism Development
Hilton opened the conversation by discussing the significant role media plays in driving tourism. With Gray Television's reach across the U.S., Hilton emphasized how stories told through television can shape perceptions of a place, attract visitors, and even influence local economies. By showcasing DeKalb County's unique attractions, local businesses, and vibrant community, media outlets help create a lasting impression that encourages people to visit.
DeKalb's Growing Influence in the Media Landscape
During the episode, Hilton also touched on the growing influence of DeKalb County in the media world, particularly its burgeoning film and TV production industry. With the rise of film studios like Assembly Studios and the expansion of Georgia’s film tax incentives, DeKalb has quickly become a key player in Georgia's entertainment industry. Hilton discussed how this has directly impacted local tourism, with film tourism becoming a major driver of visitation to the area.
The Future of Tourism and Media Partnerships
One of the most exciting points Hilton raised was the potential for stronger partnerships between media companies and local tourism organizations. Gray Television’s expansive resources, combined with Discover DeKalb’s in-depth knowledge of the local tourism scene, could lead to collaborative efforts that showcase DeKalb as a must-visit destination. From promotional campaigns to feature segments, the opportunities are endless when tourism and media unite to tell the story of a community.
Takeaways for Local Businesses and Tourism Leaders
For local businesses and tourism professionals, Hilton’s insights served as a reminder of the power of media in building and sustaining tourism. Leveraging media channels and understanding the potential benefits of television coverage can help businesses grow and attract new visitors. Whether through local news features or larger regional campaigns, getting featured on television could mean increased visibility and more foot traffic to local establishments.
Listen to the Full Episode
For a deeper dive into Hilton Howell’s thoughts on media, tourism, and the future of DeKalb, make sure to listen to the full episode of DeKalb Talks Tourism on YouTube. Hilton’s perspective as a leader in the media world provides invaluable insights that tourism professionals, business owners, and community leaders can learn from.