Creative Sparks: Frances Schube and the Power of Public Art Events
In the latest episode of DeKalb Talks Tourism, we sat down with someone who’s truly mastered the art of community celebration—Frances Schube, one of the visionary founders behind Splash Festivals. If you’ve ever wandered the vibrant streets of Chamblee during the Chamblee Art Festival, you’ve already experienced a piece of her magic.
How It All Began
Frances’s journey into the festival world is a story of passion, persistence, and a whole lot of color. What started as a way to celebrate art and local talent has blossomed into a beloved tradition that brings thousands together each year. In the episode, Frances opens up about her early days—balancing family, creativity, and logistics—proving that great events are powered by heart just as much as hustle.
The Chamblee Art Festival: A Canvas of Community
This year’s Chamblee Art Festival was one for the books, drawing record crowds and showcasing the work of over 100 artists. Frances walks us through what it takes to bring an event of this scale to life—from vendor selection and city coordination to entertainment and even porta-potty placement. (Yes, every detail matters!)
But beyond logistics, she emphasizes something even more powerful: connection. Art festivals, she explains, are more than marketplaces—they're meeting grounds for neighbors, creators, and visitors to celebrate what makes a city unique.
Why Chamblee?
Frances is quick to highlight what sets Chamblee apart. “It’s a community that embraces creativity,” she shares. With its historic charm, booming growth, and walkable downtown, Chamblee has become a rising star on DeKalb’s cultural map. The city’s support of local art and small business has made it the perfect backdrop for events that bring people together.
More Than Just Art
Splash Festivals is about more than just beautiful paintings and handcrafted goods. It’s about creating experiences that leave a lasting impact. From family-friendly programming to thoughtful curation, Frances and her team design festivals that appeal to all ages and all walks of life.
Whether you’re an art lover, a foodie, or just someone who loves a good time outdoors, Frances’s festivals offer something special—and uniquely DeKalb.
Tune In and Join the Celebration
Frances Schube reminds us that when creativity and community come together, something truly magical happens. Her passion for building meaningful, art-filled experiences is shaping the way we celebrate—and connect—in DeKalb and beyond.
Don’t miss the full conversation!: Watch now on YouTube
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