Discover DeKalb: Gaining Insights and Inspiration at the 2024 US Travel ESTO Conference
Discover DeKalb was honored to attend the recent US Travel ESTO Conference in Columbus, Ohio, where our Communications and Public Relations Manager, Taren Manning, and Marketing Communications Manager, Siri Emereje, had the pleasure of representing DeKalb County. This prestigious event brought together tourism professionals from across the country, offering a unique platform to exchange ideas, learn from industry leaders, and explore innovative strategies that will shape the future of travel and tourism.
The conference was filled with insightful sessions, networking opportunities, and dynamic presentations that highlighted the latest trends in the tourism industry. Taren and Siri were thrilled to participate in discussions on the importance of digital marketing, the role of public relations in tourism, and the ever-evolving landscape of traveler expectations. These experiences have provided Discover DeKalb with valuable insights that will enhance our efforts to promote DeKalb as a premier travel destination.
We would like to extend our heartfelt thanks to the sponsors of the US Travel ESTO Conference for making this incredible event possible. Your support has not only empowered tourism professionals like us to grow and learn but has also strengthened the entire travel industry.
As we return to DeKalb, we are inspired and ready to implement the knowledge gained at ESTO to continue showcasing the vibrant and diverse offerings of our community. Stay tuned for exciting developments and initiatives as we work to elevate DeKalb’s presence on the national tourism stage.
Thank you once again to the sponsors and organizers for a truly remarkable conference!