Exploring Economic Impact and Innovation: Discover DeKalb CEO James Tsismanakis at STS Connections

This week, Discover DeKalb’s CEO James Tsismanakis took the stage at the STS Connections meeting in Auburn, Alabama, delivering an insightful presentation on the intersection of sports and economic impact. His presentation provided a detailed look into how these events contribute to the local economy and how technology plays a crucial role in quantifying their impact.

Tsismanakis emphasized the importance of the Golden Gloves, a prestigious amateur boxing tournament, in boosting the local economy. He highlighted that such events not only draw visitors from across the country but also create substantial economic benefits for the host cities. Using data-driven tools, he demonstrated how the influx of attendees contributes to various sectors, including hospitality and retail.

A key aspect of Tsismanakis’s presentation was the use of advanced technology to measure and illustrate these impacts. He introduced the Destinations International Impact Calculator and PlacerAI, two innovative tools that help quantify the economic value of hosting large-scale events. The Destinations International Impact Calculator provides a comprehensive analysis of the economic contributions from visitors, while PlacerAI offers insights into visitor behavior and spending patterns.

By integrating these technologies, Discover DeKalb can better understand and showcase the financial benefits of events like the Golden Gloves from a hotel standpoint and broader economic perspective. Tsismanakis’s presentation not only highlighted the economic advantages but also demonstrated the power of leveraging technology to make data-driven decisions and enhance the strategic planning of future events.

We extend our heartfelt thanks to STS for organizing an amazing meeting and providing a platform to discuss these vital topics. We look forward to next year’s event with anticipation and excitement, eager to continue sharing insights and exploring new opportunities for collaboration.

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