Global Connections & Local Impact: Nichelle Gainey on Sports, Business, and Tourism in DeKalb

The latest episode of DeKalb Talks Tourism welcomes a powerhouse in international business and sports diplomacy—Nichelle Gainey, CEO of Silverstone International. With a career that bridges the worlds of global sports, government relations, and economic development, Nichelle brings a fresh perspective on how tourism and international partnerships go hand in hand.

Building Bridges Through Sports & Tourism

Silverstone International specializes in strategic partnerships, international event management, and business development, particularly in sports and entertainment. Nichelle shares how sports tourism is a growing economic driver—bringing teams, fans, and international attention to local destinations like DeKalb County. She discusses the importance of positioning cities as global destinations, leveraging major sporting events and international networks to attract business, investment, and cultural exchange.

The Power of Representation & Economic Impact

Nichelle also highlights the need for diverse representation in leadership roles, emphasizing how inclusive economic development strengthens communities. She sheds light on women in sports business, entrepreneurship, and government relations, reinforcing why supporting minority-owned businesses and international collaboration is key to economic success.

What This Means for DeKalb

As DeKalb County continues to expand its reach in tourism, business, and entertainment, Nichelle’s insights serve as a blueprint for attracting international visitors and fostering global partnerships. Whether through sports events, film productions, or corporate investments, DeKalb is positioning itself as a thriving, international hub—one that’s open for business and ready to welcome the world.

Catch the Full Episode!

Want to hear the full conversation? Watch the latest DeKalb Talks Tourism episode featuring Nichelle Gainey here and join us as we explore the ever-evolving world of tourism, business, and global impact in DeKalb County!